CTW Graphic Design Assessment
Project:
Individual Voice Design
Project:
Start Date: Wednesday March 4th
Independent Group Informal Crits: Monday 23rd
Critique: Monday March 30th
Since
entering the Graphic Design program at GSU a few years ago, each of you have
been asked to perform and experience certain degrees of proficiency which are
universal to most graphic design majors in their respective schools.
Throughout
your time at GSU I’m sure each of you have discovered your strengths and your
weaknesses but most importantly is that each of you have perhaps identified
areas of interest which you have wanted to pursue with more indepth
investigation. This semester you will
have a chance to identify what you feel are those missing creative “gaps” in
your design education and portfolio by writing your own creative contract on
work to be completed. This contract will exist between student and instructor.
In
this project each designer will identify a set of creative goals/ideas by
writing them down with some detail of what they wish to accomplish in its final
presentation. These ideas should be specific in what each student wishes to
accomplish. Students will also present their ideas to the rest of the class for
feedback before initiating the agreed upon individual project.
The
idea of how to begin this senior design class began during a senior trip to NYC
in October 2007 to visit design studios. Many of the Art Directors (Psyop, Gretel,
Trollback, MTV and Nickelodeon) stated that they are always looking for new design
recruits based on what they can “uniquely” offer to their respective companies
and design firms. They are seeking designers who have a style that is unique
which has been described as their “inner design voice.” This project will allow you to literally
‘flush out” your uniquely personal graphic design goals. You might wish to
create a set of animations based on your interest in art or travel or language;
others might wish to create a uniquely different set of print work; many of you
might wish to work on typographical areas of your portfolio which you feel need
more attention.
Doug
Grimmett, Founder of Primal Screen in Atlanta, recently spoke to seniors in
2014 about how he will prefers to look at both digital and printed work. He
wants to see both and he wants more than just 12-15 pieces. His thinking is the
more he sees of a designers work the more idea he has about how they would fit
into his studio of other designers
Brandy
Porter, Creative Director at BNR, recently spoke to you at your Atlanta
Streetcar presentations and she said she prefers digital work and that is
because their company is a digital web-based instructional company.
Each
project for each student should be uniquely different.
That
is the strength of this project.
You
think it and you design it!
Do you
need more print and editorial work? Do
you need more Illustration work?
Do you
need more animation? Do you need more
political work?
Do you
want to show more of your multimedia work?
Learning
to discover (and uncover) your unique “voice” as a creative person can be a
life-changing experience.
Finding
your “inner voice” as a designer certainly will allow you to become more
self-confident when you begin your job search upon graduation.
Revisions/Additions
to video/motion work; printed materials including collateral for work or campaigns you’ve already done; web or more
strategy-based design; infographics; broadcast design; Point of purchase;
packaging; advertising campaign.
